Google Ads: The Basics
Unsure how to set up & run your Google Ads campaigns? Confused by the jargon? Looking for an agency to help? This blog post is for you!
Many business owners consider Google Ads to be something of a dark art. There is no doubt that setting up your first Google Ads campaign can be intimidating. The vocabulary doesn’t help. PPC, CPC, Google Ad Rank. So far, so confusing! But help is at hand. We are Worldspan Creative, a digital, design and marketing team who are happy to share our know-how with you. Read on if you want to know the basics of how Google Ads work and what they can do for your business.
What are Google Ads?
When we Google search, keywords within the search term trigger Google Ads, which appear at the top of search results page. The Ads appear under campaign types: Search, Display, Video, Shopping, Apps. You can use one or more of these campaign types depending on business model and budget.
How can Google Ads help my business?
Whether you are a small, start-up or a larger, well-established business, Google Ads can help you to extend your marketing reach. Use Google Ads to build awareness of your brand, promote new products and services, flag offers and promotion and drive sales.
Target your marketing by limiting ads to users in a specific location or within a particular demographic. This gives you the comfort of knowing that your marketing spend is being invested in those customers most likely to spend or take a specific action when prompted. This built-in flexibility also allows you to spend more (or less) on specific campaigns, add or remove keywords, include timed seasonal campaigns and much more.
How does Google charge for ads?
PPC and CPC are two abbreviations that are used a great deal when discussing cost. Simply put, PPC stands for Pay Per Click and CPC is Cost Per Click. Ultimately, there is no set cost per click and you will not have to pay unless a user clicks on your ad. But there are more complex factors that Google considers when deciding when to show your ad, the position to show it in and how much you will pay for a click-through. However, at a top-level, Google uses the maximum bid amount that you have set up in your ad account, the Quality Score for your ad, and the competitiveness of your chosen ad keyword.
Can I manage my own Google Ads campaigns?
You should feel more confident now that you have a basic understanding. But consider using a specialist to get your first campaign up and running. It is an ever-changing landscape and needs change over time. An agency can take the stress out of managing your Google Ads campaigns, leaving you more time to focus on what you are good at – running your business! If you would like an informal chat about how Worldspan Creative can help you, please get in touch.
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