ESSO

10-4 brand identity

"Roger that good buddy, I got a smokey on my tail and a bear in the air, reckon it's time for a good ol' convoy!" Okay, logistics might have come a long way since Kris Kristofferson was trucking across the USA, but whether it's CB radio or wireless digital, hauliers will always need a better way to keep on top of the job. 10-4 has the answer.

The name of this ambitious start-up might hark back to the trucker slang of yesteryear, but the tech is all about tomorrow. Worldspan Creative was pleased to help them hit the ground running with an identity and suite of branded materials that capture the motion and energy of 21st century logistics.

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